The Discipline of Content Strategy
This is a great article. I completely agree. Personally, I love writing content for web. This made me think a lot more into what I am writing.
This is a big truth and I really like the way he put it: If our community fails to recognize, divide, and conquer the multiple roles associated with planning for, creating, publishing, and governing content, we’ll keep underestimating the time, budget, and expertise it takes to do content right.
I like that he included email campaigns in the last talking point.
I think that this is also a very strong point in the article: This is a whole lot more than smart copywriting. An effective web writer must understand the basics of user experience design, be able to translate information architecture documentation, write effective metadata, and manage an ever-changing content inventory.
